Passion was conceived as an end consumer trade show. However, it is becoming more and more apparent that the boundaries between B2C and B2B are blurring; since many designers and manufacturers who also sell through selected dealers present themselves at Passion, we also specifically address specialty stores and trade visitors. In addition, due to its size, Passion is also an interesting platform for contacts among the exhibitors. Many cooperation agreements have already been made here. In the special ambience of the vaulted cellar in the Badisch Brauhaus, there will therefore be an exhibitor meeting in the evening on 22.09. (set-up day) and on 25.09. to make contacts and exchange information and experiences.